• Skip to main content

The Heywire

News From and About Andrew Heyward

  • Home
  • The Heywire
  • About
  • The Electome Project
  • Advisory Projects
  • Contact
  • Nav Social Menu

    • Facebook
    • LinkedIn
    • Twitter

The Heywire

Andrew Heyward / August 26, 2021

When will hyperlocal targeting come to TV news? It already has.

One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a …

[READ MORE] about When will hyperlocal targeting come to TV news? It already has.

Tagged With: Digital, Gray

Andrew Heyward / August 5, 2021

‘Harnessing the cool’ in search of new audiences

The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global …

[READ MORE] about ‘Harnessing the cool’ in search of new audiences

Tagged With: Digital, Scripps

Andrew Heyward / July 23, 2021

How do you ‘super serve’ your news audience?

We generally write about local TV news here at the Knight-Cronkite News Lab, so why focus on BNC? As I learned in an interview with Princell Hair and Vickie Burns, these two seasoned veterans, with …

[READ MORE] about How do you ‘super serve’ your news audience?

Andrew Heyward / June 24, 2021

A ‘digital first’ station breaks new ground — on TV

This month, several NBC-owned stations, including NY and Los Angeles, replaced a prime-access syndicated show with a newscast at 7 p.m., coming out of NBC Nightly News. But San Jose-based KNTV, which …

[READ MORE] about A ‘digital first’ station breaks new ground — on TV

Tagged With: Broadcast, NBC

Andrew Heyward / June 10, 2021

WMC Plus is a big idea that started close to home

“We started seeing all these opportunities to literally program a new network. The light bulb just came on for all of us,” says Jonathan Mitchell, general manager of Gray’s Memphis …

[READ MORE] about WMC Plus is a big idea that started close to home

Tagged With: Broadcast, Digital, Gray, OTT

Andrew Heyward / June 3, 2021

Coming back to the newsroom – 5 takeaways to help

It’s hard to imagine a more intense period of rapid newsroom change than the early days of the pandemic last year, but this year’s gradual re-opening is posing significant challenges of its own. …

[READ MORE] about Coming back to the newsroom – 5 takeaways to help

Tagged With: Broadcast, Management

Airplane in the sky with hashtag verifythis overlay

Andrew Heyward / May 6, 2021

VERIFY goes national on digital and social platforms

TEGNA makes a big bet on its fact-checking franchise “Доверяй, но проверяй.” (“Doverai, no proverai.”) “Trust, but verify.” Back in the 1980s, Ronald Reagan used that Russian proverb so often …

[READ MORE] about VERIFY goes national on digital and social platforms

Tagged With: Investigative, Tegna, Verify

Image of Ben Berkowitz, VP of Digital, with quote (excerpt: "we know that the audience is highly, highly engaged and will watch lots of news programming at great length”

Andrew Heyward / April 15, 2021

Finding the Sweet Spot in Local News Streaming

WNBC's new OTT 'digicast' blends linear and digital storytelling “I would contend that the news space is effectively wide open in the streaming world,” says SmithGeiger president and research guru …

[READ MORE] about Finding the Sweet Spot in Local News Streaming

Tagged With: Digital, NBC, OTT

Image of news show with Bay Area homeowners

Andrew Heyward / April 8, 2021

A new way to cover underrepresented communities

ABC’s 'race and culture' team is an experiment in collaboration “EXCLUSIVE: Oakland man uses machete to scare away robbers,” the headline reads. It’s a new twist on a familiar story for KGO …

[READ MORE] about A new way to cover underrepresented communities

Tagged With: ABC, Management

A view of empty desks in a newsroom during the pandemic

Andrew Heyward / April 1, 2021

Envisioning the post-pandemic newsroom

“If we go back to the way things were, we failed.” If Jonathan Adkins, who oversees the broadcast news operation at Cleveland’s WKYC, wants to see the dramatic effects of COVID-19 on TV news …

[READ MORE] about Envisioning the post-pandemic newsroom

Tagged With: Broadcast, Management, Tegna

« Previous Page
Next Page »

© 2012–2023 The Heywire - Andrew Heyward