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Advisory Projects

After CBS, I created Heyward Advisory LLC to help media companies develop innovative online ventures and profitable digital strategies; create new content and services; and transform their businesses to drive growth and revenue in an age of rapid evolution.

Here’s a selected list of projects:

  • Helped develop a digital video strategy for a major news publisher
  • Helped develop ongoing strategy for a leading digital publisher
  • Helped develop a new multi-platform strategy for a network news division
  • Helped a major broadcast network’s news division create and launch a new afternoon news program for the network’s owned stations
  • Helped a major media company analyze the business opportunity for an online news video aggregation service
  • Developed an innovative re-structuring plan for a major broadcast network’s news division, designed to improve programming and reduce cost
  • Helped a Washington, D.C.-based foundation create and launch a weekly news magazine focused on energy and the environment
  • Helped a leading women’s website develop an integrated strategy for online video
  • As a partner in MarketspaceNext, developed a transformative strategy for a non-profit organization in the publishing and education arena
  • With my colleague Jeffrey Rayport, co-authored “Envisioning the Cloud,” a white paper on cloud computing for Google

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