Does every local TV newsroom need a ‘plus’?
Apple TV+. Paramount+. CNN+. If there’s a sign of the times in TV these days, it’s the “+” sign. “Plus” generally denotes a new program service for on-demand streaming platforms. And local TV …
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All news may be local — but more and more of it is going national
“It’s the most thoughtful approach to journalism that I’ve seen in a really long time,” says Meagan O’Halloran. “It seems like the perfect hybrid: national news with a local feel.” O’Halloran has …
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When will hyperlocal targeting come to TV news? It already has.
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a …
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‘Harnessing the cool’ in search of new audiences
The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global …
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How do you ‘super serve’ your news audience?
We generally write about local TV news here at the Knight-Cronkite News Lab, so why focus on BNC? As I learned in an interview with Princell Hair and Vickie Burns, these two seasoned veterans, with …
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A ‘digital first’ station breaks new ground — on TV
This month, several NBC-owned stations, including NY and Los Angeles, replaced a prime-access syndicated show with a newscast at 7 p.m., coming out of NBC Nightly News. But San Jose-based KNTV, which …
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WMC Plus is a big idea that started close to home
“We started seeing all these opportunities to literally program a new network. The light bulb just came on for all of us,” says Jonathan Mitchell, general manager of Gray’s Memphis …
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Coming back to the newsroom – 5 takeaways to help
It’s hard to imagine a more intense period of rapid newsroom change than the early days of the pandemic last year, but this year’s gradual re-opening is posing significant challenges of its own. …
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VERIFY goes national on digital and social platforms
TEGNA makes a big bet on its fact-checking franchise “Доверяй, но проверяй.” (“Doverai, no proverai.”) “Trust, but verify.” Back in the 1980s, Ronald Reagan used that Russian proverb so often …
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Finding the Sweet Spot in Local News Streaming
WNBC's new OTT 'digicast' blends linear and digital storytelling “I would contend that the news space is effectively wide open in the streaming world,” says SmithGeiger president and research guru …
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