It’s anchors away — away from the studio and back to the street
Like a lot of anchors, WTMJ’s morning man Vince Vitrano started out as a reporter. But unlike a lot of anchors, he’s still on the street reporting stories every single week — so much so that viewers …
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‘Painful awakenings’ — racial inequity by the numbers
“The data was heartbreaking, really astounding,” says Akilah Davis, a reporter at ABC-owned WTVD in Raleigh-Durham, North Carolina. “In Durham and Chapel Hill metro area schools, Black students are …
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Does every local TV newsroom need a ‘plus’?
Apple TV+. Paramount+. CNN+. If there’s a sign of the times in TV these days, it’s the “+” sign. “Plus” generally denotes a new program service for on-demand streaming platforms. And local TV …
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All news may be local — but more and more of it is going national
“It’s the most thoughtful approach to journalism that I’ve seen in a really long time,” says Meagan O’Halloran. “It seems like the perfect hybrid: national news with a local feel.” O’Halloran has …
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When will hyperlocal targeting come to TV news? It already has.
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a …
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‘Harnessing the cool’ in search of new audiences
The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global …
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How do you ‘super serve’ your news audience?
We generally write about local TV news here at the Knight-Cronkite News Lab, so why focus on BNC? As I learned in an interview with Princell Hair and Vickie Burns, these two seasoned veterans, with …
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A ‘digital first’ station breaks new ground — on TV
This month, several NBC-owned stations, including NY and Los Angeles, replaced a prime-access syndicated show with a newscast at 7 p.m., coming out of NBC Nightly News. But San Jose-based KNTV, which …
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WMC Plus is a big idea that started close to home
“We started seeing all these opportunities to literally program a new network. The light bulb just came on for all of us,” says Jonathan Mitchell, general manager of Gray’s Memphis …
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Coming back to the newsroom – 5 takeaways to help
It’s hard to imagine a more intense period of rapid newsroom change than the early days of the pandemic last year, but this year’s gradual re-opening is posing significant challenges of its own. …
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