NBCLX connects the dots with local newsrooms
Okay, ready for your next assignment? Close your eyes and take one slip of paper from each of these three bowls. You now have in your hand three randomly selected topics — an event, an issue, and an …
[READ MORE] about NBCLX connects the dots with local newsrooms
How’s your story strength today?
Is this article weak, fair, good, or excellent? How are you supposed to know? You haven’t even read it yet. But if I worked for TEGNA, I’d be getting that kind of feedback already, while I’m still …
The Local Newsroom Recruitment Crisis, Part 2
Talk about hitting a nerve! Last week’s report on the “Local Newsroom Recruitment Crisis” is already on track to become the Knight-Cronkite News Lab’s most-read article ever. The rupturing pipeline …
[READ MORE] about The Local Newsroom Recruitment Crisis, Part 2
The Local Newsroom Recruitment Crisis, Part 1
What’s the biggest threat to the future of local TV newsrooms? The long-term challenge may be how to build a sustainable model around a new generation of consumers who will never watch a linear …
[READ MORE] about The Local Newsroom Recruitment Crisis, Part 1
It’s anchors away — away from the studio and back to the street
Like a lot of anchors, WTMJ’s morning man Vince Vitrano started out as a reporter. But unlike a lot of anchors, he’s still on the street reporting stories every single week — so much so that viewers …
[READ MORE] about It’s anchors away — away from the studio and back to the street
‘Painful awakenings’ — racial inequity by the numbers
“The data was heartbreaking, really astounding,” says Akilah Davis, a reporter at ABC-owned WTVD in Raleigh-Durham, North Carolina. “In Durham and Chapel Hill metro area schools, Black students are …
[READ MORE] about ‘Painful awakenings’ — racial inequity by the numbers
Does every local TV newsroom need a ‘plus’?
Apple TV+. Paramount+. CNN+. If there’s a sign of the times in TV these days, it’s the “+” sign. “Plus” generally denotes a new program service for on-demand streaming platforms. And local TV …
[READ MORE] about Does every local TV newsroom need a ‘plus’?
All news may be local — but more and more of it is going national
“It’s the most thoughtful approach to journalism that I’ve seen in a really long time,” says Meagan O’Halloran. “It seems like the perfect hybrid: national news with a local feel.” O’Halloran has …
[READ MORE] about All news may be local — but more and more of it is going national
When will hyperlocal targeting come to TV news? It already has.
One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a …
[READ MORE] about When will hyperlocal targeting come to TV news? It already has.
‘Harnessing the cool’ in search of new audiences
The video is informative and slickly produced: a 1:42 “explainer” in which a reporter deftly interacts with animated on-screen graphics and data to bring a potentially dry story on COVID-19’s global …
[READ MORE] about ‘Harnessing the cool’ in search of new audiences